“Wake Up To Wealth”




A little over 30 years ago I spent six months in France, working alongside traders, in both new and second-hand goods. Traders solely offering new goods for sale were referred to as “entrepreneurs”, while those offering second-hand anything, even clothing were referred to as “brocanteurs”. In general the term “entrepreneur” is seen as clean and above board, referring to new, as opposed to old, whilst brocanteur - is, well less blessed and a bit beneath the high toned individuals. Also the powers that be have a tendency to look at brocanteurs as receivers of stolen goods, much as they do the second-hand trade in this country. Although there has been attempts on British television to promote the word brocanteur to the extent, the word entrepreneur has been promoted; all attempts so far have not met with any success. If you can understand that the attempts to promote the title brocanteur to the status of fine antique trader, you can then see the misconception that the English language has applied to the word entrepreneur. Both words can be found in the French language dating from the 17th century. In the terminology of this page we can start to look more closely at its usage outside of its native country, that being France, quite simply in a word it is snobbery. Plain and simple snobbery applied to entrepreneur, brocanteur has not met with a similar fate.


The term snob was first coined in British public schools over two centuries ago and was written in the register of pupil's names like this s/nob, which was used to distinguish which was a child of nobility and which was not, as its full meaning was a short written caption, taken from the Latin to mean without nobility. Through this usage, it came over time to mean those trying to be something they're not, quite simply such people were referred to as snobs, and snobbery has been growing ever since. In the past 30 years much of the same thing is visible everywhere. Examples would be to watch TV game shows and listen to the job descriptions given. Many I suspect scripted by the programmes' directors and not the people themselves. The culture that came from the 80's became give the impression you are something you are not. The keeping up with the Jones' became a national past-time. Quite naturally, in what became modern terminology, the way was possible to incorporate the word “entrepreneur”, brocanteur with its tarnished image shall we say just did not make the grade.


I have never looked at myself as an entrepreneur. Its definition as applied is too grand. Personally I would apply it to Richard Branson and if he likes the term, fine. I don't know to the nearest million how much I am worth, what I do know is I can teach others to do as I did. From a penniless working‑class background I have travelled the course. In the days of my late 30s and 40s a publisher by the name of Donald Moore wrote many articles about me, calling me an entrepreneur, and I said the same thing then. But Donald who wore a manacle and spoke so very well was totally sold on the up‑market conception of the word entrepreneur. Brocanteur he had never heard of, nor could he spell.


If I was to be asked what successful self‑employed people have in common I would most certainly say the prime factors, they're down to earth people who speak their minds and know where they want to go. I am also very sure if you ask them what they did for a living you would get a straight answer and none of them would say I am an entrepreneur, brocanteur either come to that. For those who have heard my voice upon CDs, or seen me on DVD, then you will know I am as I was born, a down to earth British Yorkshire man. If there are those among you that feel my title Mr Salesmanship is high tone, then I am sorry. More than anything else I am a salesman, not an executive or consultant. Just down to earth salesman, and my job is to sell you upon the idea you can be so much better off than you are now on all fronts by membership of Knoll House Interforum, and a series of schooling in other words, education by someone who has done it and not someone who just talks about it with no proven track record.


As a boy I was always aware people held themselves back as a result of negativity. I knew I had not to let that happen to me. What is really dreadful is that most of them do exactly that. All through my youth some adults would say that “you will find real life isn't like that” if I was to tell them my dreams. One man told me to get rid of the big ideas, they would not do me any good. At the time I was an early teenager. I remember him well. When I was 22 I drove past him stood in a bus queue, at the time I was driving my first of ten Rolls Royce motor cars. I was 19 when I first married and times were hard. We made the best of it in a small cottage well out of town, in a village which had just one pub. As I started climbing the ladder as they say, to success, and was becoming better dressed I went one evening into this pub with a new business friend. We bought a drink and as we stood there a customer in the pub in a normal voice asked the landlord who I was. The landlord replied “the wide boy from up the village”. Needless to say, I never went into his pub again. In only two years after this incident I could have bought the pub just to close it. I tell you this story because at that time I was not called an entrepreneur, or a brocanteur either come to that.

The first time I retired I was 29 years old, and I wasn't called an entrepreneur then either, but a successful trader, merchant, businessman, and above all salesman. By the time I was 33 I returned to trade and went all over the world as the list of titles I have just given you, but I still did not think of myself as an entrepreneur. In most parts of the world I found just the same as I have found for years at home. That being not to be infected with the negativity in the nare do well people whose only desire is to keep you from showing them up by being successful. Another fortune later I retired again in my mid 40s. This retirement did not last long either. So ten rolls Royce's later and 4 wives, 6 major businesses and countless side lines in among, I find myself back at my desk with a pen in hand most days. Working in front of a camera quite regularly and still my favourite past-time is meeting people who want to go somewhere in this life and who live seminars.


So far none of the people I have met face to face have ever said to me that they want to be an entrepreneur, brocanteur either come to that. If you have seen my video shorts, then you should have seen that I say “tell me what you want and I will tell you how to get it”. So whilst I have never seen myself as an entrepreneur if you want to become one then I can most certainly show you the way. In the unlikely event you should want to become a brocanteur, well I wrote a book on that almost 30 years ago which I entitled “Cash, money and a profit everywhere you look”.

May good fortune shine upon you
Give it a hand to do so by casting negativity off

Reginal Gee Sr - 2007

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